CHINA BEAUTY MARKET
↗Market Overview
Consumer Confidence Index128.7
+0.4%vs. Feb 2026Beauty Market Value CNY Bn
ChannelMar '26Feb '26Change
E-commerce1.91.7+11.8%
Direct Retail0.80.7+14.3%
KA0.50.50.0%
Market Share by Brand Tier
Core3 brands
Brand 112.4%+1.2 pts
Brand 210.8%+0.8 pts
Brand 38.9%-0.4 pts
Next5 brands
Brand 47.1%+1.0 pts
Brand 56.8%+1.4 pts
Brand 65.7%+0.9 pts
Brand 74.9%-0.2 pts
Brand 84.2%-0.3 pts
GROUP INDEX
Growth Index
79.7
+1.0%vs. Feb 2026
BrandIndexLast 6 MonthsOctNovDecJanFebMarYoYCompare
Core 3 brands
Next 5 brands
GROUP INDEX
Health Index
73.6
-0.2%vs. Feb 2026
BrandIndexLast 6 MonthsOctNovDecJanFebMarYoYCompare