ACTIVE VIEW · Total Beauty Market
TOTAL BEAUTY MARKET
CNY 3.2Bn · +2.8%Market value and Group share
3.114.1%Apr
3.314.2%May
4.214.2%Jun
3.114.3%Jul
3.214.3%Aug
3.314.3%Sep
3.614.4%Oct
4.914.4%Nov
3.414.5%Dec
2.914.5%Jan
2.914.6%Feb
3.214.6%Mar
MARKET STRUCTURE
COMPARABLE MIXMarket vs. Group
Online / Offline
Market
Online 59%Offline 41%
Group
Online 65.0%Offline 35.0%
Price Tier
Market
Luxury 34%Prestige 41%Premium 25%
Group
Luxury 42%Prestige 38%Premium 20%
Group mix: +6.0 pts more online and +8.0 pts more luxury than the market.
CATEGORY PERFORMANCE
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