NET SALESCNY 462.0Mn+9.8% vs. Feb 2026
MONTHLY TARGET98.3%CNY 470.0Mn target
YOY GROWTH+6.4%Corresponding prior period
YTD ATTAINMENT97.4%CNY 1308.3Mn actual
GROUP PORTFOLIO
Sales · CNY MnBrand Target Attainment
BRANDSALESTARGET ATTAINMENTYOY
Core3 brands
Next5 brands
SALES MOMENTUM
12 monthsActual vs. Target
ActualTargetYoY
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr 2025Campaign peaks · 3.8 · 6.18 · Double 11Mar 2026
CHANNEL TREE
Sales · CNY MnChannel Performance
CHANNELSALESTARGET ATTAINMENTYOY
Online272.698.3%+8.2%59.0% mix
Tmall124.791.5%-7.3%
JD46.298.3%+6.4%
Douyin101.6108.1%+37.7%
Offline189.498.3%+3.9%41.0% mix
Direct Retail120.198.3%+2.5%
KA69.398.3%+6.4%